Trusted by those who want warmer leads—not colder pitches

Turn passive visitors into self-qualified prospects

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Consultants

“Business Health Check”

Warm prospects before discovery calls. Low scores = clear gaps = ready to hire.

🎯

Coaches

“Readiness Assessment”

Help clients see their capability gaps. Self-discovered problems drive commitment.

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SaaS Founders

“Efficiency Score”

Show prospects where they're losing time/money. Gap = ROI opportunity.

How GapForm turns visitors into self-qualified leads

1

Engage

Prospects assess themselves through your scored form

2

Discover

They articulate challenges they may not have fully realized

3

Score

Visual gap becomes undeniable - “35/100” = problem confirmed

4

Prime

They're ready to buy because they convinced themselves

The assessment IS the marketing

Not a data collection tool—a self-discovery engine

Built for results

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Visual Score Display

Animated gauges show gaps clearly. Screenshot-worthy results prospects want to share.

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Score-Based CTAs

Different calls-to-action per score range. Low scorers book calls, high scorers see premium offers.

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Email Capture

Collect qualified leads with every submission. Export to CSV for your CRM.

5-Minute Setup

Create your first form in minutes. No technical skills required.

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Export & Analyze

Download responses as CSV. Sort by score to prioritize your hottest leads.

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AI Form Generation

Describe your ideal assessment, AI builds the form. Perfect questions, optimal scoring.

Ready to stop pitching?

Start building assessments that reveal gaps and prime prospects to buy.